What is User Generated Content and Why Marketers Are Using it

Wondering what is user generated content? Why every content marketer is talking about it?? What is so good about user-generated content ? You just landed on the best possible blog for this. Today, we will be providing some limelight on all of these questions in this blog post. So, without wasting much of the time, let's jump directly on to the point!

What is User Generated Content(UGC)?

According to Taggbox, which is the best kind of UGC platform right now, user generated content is every type of content which is produced by users or consumers of the product, brand or services rather then the marketers of the brand. 

Remember #ShotOnIphone or #ShareACoke campaigns by Apple and Coke ? Why do these brands run these campaigns? Yes, it creates engagement and branding but what else?? Abundant amount of real, authentic and trust worthy content for marketing, that is what they get!!!

Why User Generated Content is Trending Among the Marketers

User generated content comes with its own pros and cons, we will discuss them all today, but first let's provide a bright light to the advantages of user generated content which are alluring marketers to use it these days. 

#1 Content Abundance 

User generated content campaigns, if launched and promoted in a right way, provides a lot of content for marketing purposes. 

#2 Builds Social Trust

User generated content is created by real users of the brand, which increases the social proof related to the brand. 

#3 Boosts Engagements

Users love to see their post on the social handles of the big brsnds, which encourages them to create amazing UGC for them, which indeed increases the social engagements and reach for the brand!

#4 More Trust = More Business

UGC is created by happy customers, and your prospective customers know it, this increases the trust and indeed gives you more business. 

Challenges and Solutions

UGC comes with amazing benefits, but holds some disadvantages too, but these challenges can be taken care by powerful UGC tools like Taggbox. 

Start Leveraging UGC for your marketing today: Register here